A recent BBC report on 05SEP12 looks at beer in Asia and shows how domestic consumption of the product–overtaking European and American markets–is yet another indicator of the rise of the region’s middle class.
The takeaways of the reporting include:
Per head of population, Asia is still far behind Europe. The Czech Republic is top of Euromonitor’s list of per capita drinking nations – with 174 litres (306 pints) per person of legal drinking age in 2011 – followed by Ireland and seven other European countries. South Africa comes 10th and the US 11th. Japan is the first Asian country on the list, in 41st place, with 64 litres per year.
But taken as a whole, Asia overtook Europe and the Americas in 2007. In 2011 it drank 67bn litres of beer, to the Americas’ 57bn and 51bn in Europe, according to Euromonitor.